961 Beer began during the dark days of the July 2006 siege on Lebanon. Tired with the lack of quality beer in Lebanon, Mazen Hajjar and his friends started to brew beer in his very own kitchen. The first batches were brewed in 20 liter kettles. Granted that war and blockades are not the ideal conditions to start a company, alongside everyone telling them they were mad to even consider it, they went ahead with it anyway. They decided that brewing a good beer for a great country was what they wanted to do the most.
When 961 Beer officially began brewing they were one of the smallest breweries in the world, and one of the very few microbreweries in the Middle East. Today, the company is majority owned by Managing partner Kamal Fayad, a French-Lebanese investor who saw the potential in the quality of 961 and who took the decision of making this brew part of his everyday life.
Him and his BRAVE team are tying to bring new life and meaning to what 961 really is : A BRAVE NEW BEER.
Striving to separate taste from influence they try to place quality and flavor over the rest, all whilst sticking to their roots or rather, using them as an inspiration.
Although 961 Beer now brews for several countries worldwide, they still insist upon making beer using the very same principles: traditional techniques, quality ingredients and love.
There is no wrong or right way to brew beer. There is the artisanal way, and the industrial way.
961 Beer chose the artisanal approach.
- Our ingredients are of the highest quality, and are never artificial or chemical.
- Our brewing techniques were inspired by great traditions, and experimental methods.
- Our packaging is as eco-friendly as possible.
- Our devotion is unconditional.
- Our team is intelligent, motivated, dedicated, eccentric, and sometimes, just plain crazy!
We believe in brewing the absolute best beer we possibly can, and having fun while doing it.
LIFE IS TOO SHORT TO DRINK BAD BEER…